Mission and vision
Magic ACTLAB is a collaborative development program dedicated to elevating competition magic. Founded by leading Nordic magicians, it exists to help artists refine their acts, challenge conventions, and achieve international standards through shared creativity, feedback, and growth. Our vision is to become the most credible, inspiring, and collaborative platform for competition development in magic, a global hub where creativity, craftsmanship, and courage meet.
About
ACTLAB is a structured community where magicians help each other develop acts through supportive feedback, creative brainstorming, and clear processes. It offers a safe, collaborative environment to test new ideas and continuously improve.
ACTLAB is a development arena where magicians help each other grow. It is a structured community built around collaboration, creative exchange and honest feedback, designed to help magicians refine ideas, strengthen acts and reach their full potential.
Why
Magic is evolving. Competitions are becoming more demanding, audiences expect higher quality, and the standards for originality, structure and execution have never been higher. Feedback is limited, development is slow, and many never get the insight they need to truly elevate their work.
ACTLAB exists to change that. It creates a space where magicians can collaborate, exchange ideas and grow, regardless of level or experience.
How
ACTLAB combines in-person inspiration with year-round virtual development. Our in-person gatherings, focus on performing acts, receiving structured feedback, and exploring creativity, scripting, direction, and stagecraft.
ACTLAB also host sessions on storytelling, character, music, lighting, performance psychology, and prop design.
Together this forms a simple idea. A supportive development program for competition magic, built for steady growth throughout the year.
Whether you aim for FISM or simply want to refine your ideas, ACTLAB welcomes you.
Join a creative, caring community and unlock your next breakthrough in magic.
Join ACTLAB